Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses to place ads on Google’s search engine results pages (SERPs) as well as on Google’s network of partner websites. Google Ads can be a powerful tool for businesses looking to reach a broad audience and drive website traffic. However, the platform can be intimidating and overwhelming for those new to Google Ads. In this article, we’ll introduce the basics of Google Ads, including how it works, what ads are available, and tips for getting started.

The ABCs of Google Ads: An Introduction for Beginners

How Google Ads Works At its core, Google Ads operates on a pay-per-click (PPC) model. Advertisers bid on specific keywords or phrases relevant to their products or services. Then, when someone searches for those keywords on Google, the ads are displayed at the top and bottom of the search engine results page. The advertiser pays a fee each time someone clicks on their ad, hence the term “pay-per-click.” The fee amount depends on the keyword’s competitiveness and the maximum bid set by the advertiser.

Types of Google Ads Google Ads offers a variety of ad formats that businesses can use to reach potential customers. Some of the most popular ad formats include:

Search Ads: These are the most common type of Google Ad. They appear at the top and bottom of the SERP and are triggered by specific keywords or phrases the advertiser has bid on.

Display Ads: These ads appear on websites that are part of Google’s display network. They can include text, images, or video and are intended to reach a broader audience than search ads.

Shopping Ads: These ads appear at the top of the SERP and feature product images, prices, and descriptions. ECommerce businesses typically use them.

Video Ads: These ads appear on YouTube and other video platforms. They can be skippable or non-skippable, including pre-, mid-, or post-roll ads.

App Ads: These ads are designed to promote mobile apps and can appear in the Google Play Store, search results, or within other apps.

Creating a Google Ads Account To get started with Google Ads, you’ll need to create an account. Here’s how:

Step 1: Go to the Google Ads homepage and click the “Start Now” button.

Step 2: Enter your email address and website URL.

Step 3: Choose the country and time zone where your business is located.

Step 4: Choose a billing currency and enter your payment information.

Step 5: Create your first campaign by choosing the ad format you want to use, selecting your target audience, and setting your budget.

Tips for Success with Google Ads Now that you know the basics of how Google Ads works and how to get started, here are some tips for success:

  1. Choose the right keywords: Make sure the keywords you’re bidding on are relevant to your business and have a high search volume.
  2. Create compelling ad copy: Your ad copy should be clear, concise, and focused on the benefits of your product or service.
  3. Use ad extensions: Ad extensions allow you to include additional information, such as phone numbers or location, in your ads.
  4. Monitor your campaigns regularly: Keep an eye on your campaigns and adjust your bids and ad copy as needed.
  5. Test and optimize: Try different ad formats, keywords, and targeting options to see what works best for your business.
  6. Use analytics: Use Google Analytics to track the performance of your ads and make data-driven decisions.


In conclusion, Google Ads is a powerful platform for businesses of all sizes and industries to reach their target audience and drive website traffic. By following the tips and best practices outlined in this article, companies can create effective campaigns that generate a high return on investment. It’s essential to continuously monitor and optimize campaigns based on data-driven insights to ensure they reach the right audience and achieve the desired results. With some knowledge and effort, businesses can harness the full potential of Google Ads to grow their brand and drive revenue.