I’m excited to share the new “Search Terms With Landing Page” feature in Dynamic Search Campaigns and Ad groups. This new feature provides advertisers with a comprehensive list of all the search terms used in their campaigns and their respective headlines and landing pages. Let’s look at this feature and how it can benefit advertisers.

What is the “Search Terms With Landing Page” feature?

The “Search Terms With Landing Page” feature is a new addition to Google’s Dynamic Search Campaigns and Ad groups. It allows advertisers to access a detailed list of all the search terms that have triggered their ads, along with the headlines and landing pages used. This feature differs from the conventional “Search Term” review, which only shows the search terms that triggered the ad.

What are the benefits of this feature?

Using the “Search Terms With Landing Page” feature in your campaigns has several benefits. Firstly, it provides advertisers with a more comprehensive view of how their campaigns are performing. By seeing which search terms are being used and which landing pages are being triggered, advertisers can gain valuable insights into what resonates with potential customers and what needs improvement.

Secondly, this feature can help advertisers to optimize their targeting. By analyzing the search terms being used, advertisers can refine their targeting to ensure that their ads are shown to the right people at the right time. They can also adjust their ad copy and landing pages to match better the search terms being used, which can result in higher click-through rates and conversions.

Finally, the “Search Terms With Landing Page” feature can help advertisers to save time and effort. Instead of manually reviewing each search term and landing page, this feature provides a comprehensive list that can be easily analyzed and optimized.

How to use the “Search Terms With Landing Page” feature?

To use the “Search Terms With Landing Page” feature, advertisers need to set up a Dynamic Search Campaign or Ad group. Once set up, advertisers can access the feature by going to the “Search Terms” tab and selecting “Search Terms With Landing Page” from the dropdown menu.

From there, advertisers can view a list of all the search terms that have triggered their ads, along with the headlines and landing pages used. Next, advertisers can sort the list by metrics such as impressions, clicks, and conversions to identify the top-performing search terms and landing pages.

The “Search Terms With Landing Page” feature is a valuable addition to Google’s Dynamic Search Campaigns and Ad groups. It gives advertisers a more comprehensive view of their campaigns, helps optimize targeting, and saves time and effort. As a Google Ad expert, I highly recommend using this feature to gain insights into your campaigns and optimize your performance.