Google’s Expanded ‘About This Result’ Feature: Building Trust with Users and Businesses
Google’s “About this result” feature is becoming an even more helpful tool for businesses and users. When visiting a website for the first time, it’s crucial to establish who you’re dealing with and whether the information presented is trustworthy. This is where the “About Us” page comes into play. Google’s “About this result” feature has […]
Slack’s success as a team communication tool and its impact on workplace productivity
Slack has emerged as one of the most popular communication tools for teams and organizations of all sizes, disrupting the traditional email and messaging landscape. The platform was launched in 2013 and has since transformed how teams collaborate and communicate, with over 10 million daily active users in 2021. In this case study, we will […]
How Airbnb Disrupted the Hospitality Industry: A Case Study
Airbnb is an online marketplace that allows people to rent out their homes, apartments or spare rooms to travellers seeking unique and affordable accommodations. Since its founding in 2008, Airbnb has disrupted the traditional hospitality industry and transformed how people travel. In this case study, we will examine how Airbnb succeeded, its impact on conventional […]
Spotify’s Strategic Entry into the Podcast Market: A Case Study in Diversifying Revenue Streams and Increasing User Engagement
Case Study: How Spotify Entered the Podcast Market and Achieved Success In 2019, Spotify, the Swedish audio streaming giant, made a strategic move into the podcast market by acquiring Gimlet Media, a podcast production company, for a reported $230 million. This marked a significant shift for Spotify, which had previously focused primarily on music streaming. […]
10 Common Google Ads Mistakes and How to Avoid Them
Google Ads is a powerful advertising platform that can help businesses of all sizes reach their target audience and achieve their marketing goals. However, it’s easy to make mistakes when creating and managing Google Ads campaigns, resulting in wasted budget and poor performance. In this article, we’ll discuss ten common Google Ads mistakes and provide […]
Optimizing Your Google Ads with the ‘Search Terms With Landing Page’ Feature
I’m excited to share the new “Search Terms With Landing Page” feature in Dynamic Search Campaigns and Ad groups. This new feature provides advertisers with a comprehensive list of all the search terms used in their campaigns and their respective headlines and landing pages. Let’s look at this feature and how it can benefit advertisers. […]
Unlock Your Marketing Potential: 10 Clear Signs You’re a Data-Driven Marketer
In today’s fast-paced digital world, marketing has evolved significantly. Gone are the days when marketers had to rely on gut instincts and best guesses to make business decisions. Today, marketers have access to more data than ever, and data-driven marketing is the way forward. Data-driven marketing involves collecting, analyzing, and utilizing data to make […]
What does it mean to be data-driven? Digital analytics glossary
In today’s digital age, being data-driven is essential for businesses to stay competitive and make informed decisions. But what exactly does it mean to be data-driven? And what are the key terms and concepts you need to know to understand digital analytics? In this article, we’ll explore the meaning of being data-driven and provide a […]
The ABCs of Google Ads: An Introduction for Beginners
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses to place ads on Google’s search engine results pages (SERPs) as well as on Google’s network of partner websites. Google Ads can be a powerful tool for businesses looking to reach a broad audience and drive website […]
Using Data to Optimize Your PPC Campaigns
PPC (Pay-Per-Click) advertising effectively drives traffic to your website and generates leads for your business. However, to get the most out of your PPC campaigns, you need to use data to optimise your campaigns continually. In this article, we’ll explore how you can use data to optimise your PPC campaigns and get better results. Set […]