How I Use AI Tools Like ChatGPT & Copilot as a Director of Digital Strategy

 

By Asif Ikbal Bhuiya

Let’s face it: most people still think of AI as either a futuristic robot or a flashy writing gimmick.

But for me — and for many digital leaders in real companies — AI is something more practical:
🧠 A smart co-worker
🛠 A productivity amplifier
📊 A pattern recognizer that helps ideas grow

As someone leading global digital marketing and sales technology, I don’t use AI to replace human work.
I use it to refine it, scale it, and make it smarter.

Let me show you how.

🔍 First — The Tools I Actually Use

I’ve tested dozens of platforms, but these are the ones in my real weekly workflow:

• ChatGPT → For campaign thinking, content drafts, and report structuring
• Microsoft Copilot (365) → For summarizing large docs, presentations, Excel sheets
• HubSpot AI → For subject line suggestions, contact insights, lead scoring
• Notion AI → To improve clarity of team notes and project outlines
• GrammarlyGO → To elevate tone and fix awkward sentences
• Bard & Grok (for testing) → For cross-checking perspectives and creative inspiration

Each has its own rhythm. The trick is not choosing “one AI to rule them all.”
The trick is knowing when to reach for which one.

💼 Where AI Actually Helps in My Role

I don’t “automate everything.” I stay human — but sharper.

✅ 1. Summarizing Long Reports

Whether it’s a product spec sheet, a global market update, or a campaign analysis — I use Copilot or ChatGPT to get clear, structured summaries.
Then I shape the story based on what matters to my business audience.

✅ 2. Planning Campaign Ideas

I don’t ask AI to create campaigns.
I bring the context — and then use ChatGPT to stress-test my ideas, refine positioning, or simulate objections.

It’s like brainstorming with a very fast, always-on strategist.

✅ 3. Improving Messaging & Tone

Whether it’s internal slides, external emails, or a leadership post, I run drafts through GrammarlyGO or ChatGPT to refine structure and tone.
Sometimes I just ask, “Is this too formal?”
Turns out — AI can be a surprisingly good editor.

✅ 4. Team Enablement & Knowledge Transfer

When onboarding new team members or sharing cross-country insights, I use Notion AI to simplify complex process notes into more digestible explanations.

✅ 5. Content Planning with Confidence

I combine keyword research with ChatGPT suggestions to build outlines. Then I validate everything with real user behavior and internal data.
AI gives me speed. But strategy still needs the steering wheel.

⚖️ So… Which Tool Is Best?

Honestly? That’s like asking which is better — a screwdriver or a hammer.

• Copilot is great inside Microsoft Office.
• ChatGPT is the best for creativity + idea generation.
• HubSpot AI wins in marketing context and contact insights.
• GrammarlyGO helps polish tone fast.
• Bard & Grok? Still evolving — good for perspective checks.

Here’s what I tell others:
💡 “Try them all. Use what works. Discard what doesn’t. AI adoption is not about mastering tools — it’s about improving systems.”

🤔 Final Thought

I don’t use AI to replace thinking.
I use it to focus it.

AI helps me get to the signal faster. It clears the noise in long reports, shaky drafts, or uncertain plans.

And most importantly:
It gives me back time — so I can think bigger.

So if you’re a professional worried AI will replace you — don’t be.
Instead, use it to amplify what makes you human.

📩 Want help mapping or modernizing your stack?

You can:

• 👉 See how I approach digital transformation
• 📧 Email me at [email protected]
• 🔗 Or connect on LinkedIn

📚 Want more insights like this? Explore my full blog archive for more practical strategy tips.