Today I will try to make you understand, what is local SEO and the importance of local SEO.

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. It’s only called Local because the searchers you’re targeting are local to your business and they’ll search with a location added to their main keyword. Such as:

• Mexican Food Berlin
• Super shop Hamburg
• Or even… Dental clinic Worms

Importance of local SEO: 

Just think you lived in Berlin. you want to go to the barber shop. What you exactly search on google?

“barbershop in Berlin”  or “Best barbershop in Berlin” 

Basically for local service or product customer searches with their local in mind. They search on their smartphone, computer or tablet for finding the telephone number, address, business hour or even for the store directions.

Just think again when you search for anything locally?  Because you need it now or very soon . what it means? Local searcher lead more purchase then non-local searches.

To be Continued …….

 

 

These are my favourite Essential SEO Tools which I consider being the most powerful on the market. Time to time I will add more if I found anything more.

1. Google Analytics

Website Analytics, FREE

 

Google Analytics is an absolute must have for any website, especially for the ones that want to see and understand how users navigate & interact with their website. GA provides you with a lot of insightful data like traffic, bounce rate, time on site, behaviour flow, demographics, interests, conversions, technology and other crucial information that will help you determine the performance of your site.

If there were only one tool I could choose, without a doubt, it would be Google Analytics.

2. Google Search Console

Analytics, FREE

 

Google Search Console (A.K.A. Google Webmaster Tools) enables you to see some rich (primarily technical) information about your website. It identifies technical issues on your site like crawls errors, indexability errors, robots.txt issues, etc. Moreover, Search Console enables you to test your robots.txt file, fetch as Google, submit sitemaps & check your inbound links. It will also notify you if there were any manual actions taken against your website.

3. Similar Web

Competitive Analysis, FREE & PAID

 

SimilarWeb is a great tool that allows you to “spy” on your competitors. Can be used to get traffic estimates, bounce rate, referral websites, social traffic, etc.
The simple check is Free but, subscriptions start at $199/month.

4. SEMRush

Competitive Analysis & Keyword Research, FREE & PAID

 

An incredible competitive analysis tool that allows you to check your competitor’s paid and organic traffic, ad examples, top paid keywords and backlinks. SEMRush can also be used to analyse keywords/phrases by providing data like CPC (Cost-Per-Click) and Search Volume.

Website & Keyword checks are Free. Subscription starts at $69.95.

5. Google Keyword Planner

Keyword Research, FREE

 

This tool allows you to see monthly search volumes for particular keywords/queries, level of competition and suggested bid (for Google Adwords users). Keyword Planner can also be used to find new keywords and phrases.

6. Google Trends

Keyword & Trend Analysis, FREE

 

Want to know what’s trending? Google Trends shows search volume changes over time for specific queries/keywords. The data can be used to plan your further marketing strategies.

7. Open Site Explorer (By MOZ)

Link Building, FREE & PAID (Part of MOZ Pro)

 

This tool is the part of (MOZ Pro Subscription) which allows you to check inbound links, spam score, page & domain authority. Mainly used by SEO’ers to identify link opportunities.

Moz Pro starts at $99/month.

8. Ahrefs

Link Building, FREE 14 Days Trial

 

Another great Link Building software known for its’ accuracy. There is a 2-week trial then $99/month.

9. BuzzSumo

Content Marketing & Research, FREE & PAID

 

If you are a content marketer, you are probably already using BuzzSumo. This amazing content marketing software allows you to identify trending & most shareable content. This data can then be used to plan your next blog post.

 

10. Bing Webmaster Tools

Analytics, FREE

 

Similar to Google Search Console, however, far more limited. Although, you can still get some crucial information about your website (e.g. crawl errors & bing indexation). BTW, Bing provides a cool keyword research tool.

 

11. Moz Bar (By MOZ)

SEO Toolbar, FREE

 

Neat and Clean extension for Chrome & Firefox. Enables you to check website’s Title Tags, Descriptions, Heading, Alt Tags, Markup, Page and Domain Authority. Excellent choice when auditing websites.

12. SEO Quake

SEO Toolbar, FREE

 

Another convenient Chrome & Firefox toolbar extension. Enables you to see some rough but important SEO metrics (e.g. Alexa Rankings, Domain Age and Backlinks)

13. Hootsuite

Social Media Management & Scheduling, FREE & PAID

Are you active on social media? The chances are that you are active on more than one platform, which can be time-consuming. Hootsuite is a social media management tool that allows you to schedule your post across platforms like Facebook, Twitter, Google Plus, Instagram, Pinterest and so forth.

14. Followerwonk (By MOZ)

Twitter Analytics, Part of Moz Pro & Available Separately

Another useful tool brought by Moz. Followerwonk is a Twitter analytics software which allows you to learn more about your followers, identify and reach influencers in your niche.

15. GT Metrix

Website Speed, FREE

GT Metrix is my favourite “waterfall” website speed testing tool. It gives you a list of recommendations that you can use to improve the speed of your site.

16. Pingdom

Website Speed, FREE

Pingdom is another waterfall testing software which allows you to see individual elements that may cause delays & extra “hand-shakes”.

17. Google Speed Insights

Website Speed Insights, FREE

 

Website Speed is one of the ranking factors. Users would not normally wait for more that 4-5 seconds for your site to load, and therefore, are likely to leave.

Google Speed Insights doesn’t actually provide you with a speed itself. Instead, it gives you a score out of 100, and provides some insightful recommendations.

18. Google Mobile-Friendly Test

Mobile Friendliness, FREE

Almost 50% of all searches are carried out on mobile & tablet devices. So, it is imperative to have your website mobile friendly. Furthermore, Google has started giving “priority” to mobile friendly sites (especially for mobile search results).

Using Mobile Friendly Tool is straight forward, just paste your website link and you’re ready to go.

19. CopyScape

Duplicate Content & Plagiarism, FREE

Feel like someone might have copied your content without attribution? CopyScape is a tool to identify internal & external duplicate content.

20. BuiltWith

Competitive Analysis, FREE

Free software that allows you to sneak behind the scenes of almost any website. BuiltWith will give you a list of technologies/software used by a particular website including information about the hosting provider, web server, CMS (Content Management System), Plugins, Analytics, Widgets, SSL Certificate, etc.

21. Compressor.io

Image Compression, FREE

Have some good looking but “heavy” images on your site? Use this tool to compress most of your images by approximately 60-70% without losing quality. The tool is completely Free.

22. Mangools

Keyword Research & Rank tracking, SERP analysis, Website analysis, Backlink analysis ( FREE & Paid)

 

Conclusion

As SEO’ers and Inbound Marketers, we understand that there is no single tool (yet) that allows us to get all of these metrics, so, we have to broaden our toolset. There are so many decent tools out there which haven’t been mentioned in this post.

Introduction: It is not easy to keep on, selling your products and services to your existing customers. Because the competition is keenly looking at your customers to take away some of your business and also not to allow, you to sell any more. Your own people in marketing and support have to be alert in keeping the competition away. Some of these customers, who are big or corporates are termed as a Business. Since you are doing business with large clients, you are also fairly big and known as Business. Such a Business to Business relationship, is briefly called B2B. Your volume of revenue from your clients is continued by constant interactions, at all the levels of management. Profitability and future sales are usually of high order and have to be sustained by exploiting digital marketing methods.

Caring For The Customer: Taking care of the customer, at minute and intricate level, is the priority to grow in the B2B segment. Dedicated sales personnel, are even designated as Account Manager, because the person manages the entire relationship with every Account, or the B2B customer.

Digital Marketing in B2B: Digital marketing means making best use of technology, for improved effectiveness. Digital marketing covers every communication like email, sharing customer account details online, providing privileged access to information about your company’s products and services, etc. You have to nurture the relationship with your key accounts by giving preference to them, over the others. One of the simple marketing tactics used is to delight customers by periodic e-mailers that give complete update of your future plan, about developing your product and services.

Reciprocal Understanding Of B2B relationship: The key personnel of your corporate business rely on your support to improve on their business too. Thereby both sides stand to benefit. Your valuable client will get to know, first, about the new products. This can be done best by deploying technology. For example, you could share links to your site or and database that highlights your product plans, in comparison with the competition. Your customer is happy to stay with you by limiting opportunities to the competition, since they are updated about the bedge, you have over the competition. Digital communication enables increased trust in your organization and the relationship between you.

Adding New B2B Clients: With conscious and untiring efforts to sustain B2B relationship with existing customers, it is also necessary to add new B2B customers using technology. Proven digital marketing strategies over the internet are

• online research to identify B2B prospects
• enabling easy access to information on your product and services on your web site 
• Search Engine Optimized web site for easy navigation of information about your offerings 
• providing links to your site through articles of other sites 
• PPC campaigns to direct interested B2B prospects to your web site 
• carrying on promotions in social media 
• driving promotions with online customer reviews 
• online video promotions through YouTube 
• prompting with customer referrals for promotion.  

Conclusion: Professional organizations recognize the role of technology to retain and enhance B2B marketing. Only the businesses that outsmart others using technology can succeed and grow. If you feel, you lack this expertise, outsource them and learn to manage this methodology on your own, sooner than later.

Offer your Instagram photographs to brands that need to utilize them.

On the off chance that you simply love taking photographs with your cell phone and believe them to be of
truly high caliber before presenting them on Instagram, at that point it’s entirely conceivable that you could
begin permitting your photographs to organizations that are eager to pay to utilize them for their very own
image building purposes.

Foap is a prevalent online photography commercial center that allows you to do only that. You can agree to
accept free, make another client profile, manufacture your portfolio to begin drawing in purchasers, and
peruse through the “Missions” segment for lucrative tasks that organizations are explicitly searching for.
This is maybe the most straightforward approach to begin profiting from the current Instagram photographs
you have, on the grounds that you don’t really need a tremendous after to do it. All photographs cost $10,
and the main significant drawback here is that Foap takes half of it.

Win commissions for selling other organizations’ items or catching leads.

Selling other organizations’ items and benefits or catching leads for them is another quick and simple
approach to begin profiting on Instagram. Peerfly is a prominent member organize that enables you to join
and begin for nothing.

When endorsed, you’ll have the capacity to peruse their current limited time offers recorded as “Social”
under the “Traffic Methods” tab. You would then be able to deal with the ideas by pay, income per click
(EPC), or active clicking factor (CR) to pick something you’d like to advance.

Catch email endorsers and allude them to associate connections (or your very own items).

On the off chance that you do entirely well with catching leads for an offshoot or CPA organize like Peerfly,
you should need to consider building your own email rundown of leads. MailChimp is a well-known email
list-building administration that gives you a chance to get together to 2,000 email supporters for nothing.
You can likewise make and calendar messages to be conveyed to your supporters, which you can use to send
them to buy connects to member items or even your very own items that they might be keen on purchasing.

MailChimp is an awesome instrument to decide for this since it lets you effectively manufacture your very
own point of arrival structures and email layouts so you can make it look and state precisely what you need.
When you have your point of arrival set up, you can just reorder the URL into your Instagram bio’s site
connect

Join a staggered showcasing organization to fabricate your own group of system advertisers.

Instagram is an open and social spot to flaunt visual substance, making it a debut stage for moving
individuals and making loads of new companions.

There are innumerable system advertisers who have manufactured strong organizations through Instagram
alone, selling the results of the MLM organizations they’re elevating to clients who love taking a gander at
their photographs or recordings. A large number of them even end up expediting new individuals they meet on
Instagram to join their groups.

Associate with sponsors that are eager to support powerful Instagram clients.

This last Instagram cash making strategy is actually just simple on the off chance that you have the
supporters and commitment to appear for it. So in case, you’re somebody who has in a perfect world a huge
number of supporters or more, and you can pile on bunches of preferences and remarks close to posting, at
that point you might be in great position to have a go at getting somewhere around a couple of good
sponsorship bargains from organizations that would pay you to elevate their image to your group of
onlookers.

You could contact organizations’ showcasing offices straightforwardly, or you could have a go at applying to
The Mobile Media Lab rather — an imaginative office explicitly centered around bringing compelling
Instagram clients and sponsors together.